Blogs and Articles
Every business needs a blog. Well written, relevant and SEO-focused content drives targeted leads to your website, giving you the opportunity to share your knowledge and build trust with your target audience. A great blog post establishes that essential link between you and your potential customers.
Your shop window. Your website copy has to grab your potential client’s attention, keep them interested, let them know what you do and demonstrate your expertise—all within the space of a few seconds. Well written and SEO-savvy website copy delivers your message and drives you up the search engine rankings.
Case studies are one of the most persuasive tools at any company’s disposal. Showcasing your problem solving in a real-life example and seeing your expertise in action, speaks to potential customers more powerfully than just about anything else. They enable you to appeal directly to your ideal client by demonstrating how you can fulfil their specific needs.
In-depth, authoritative and persuasive, white papers establish your company’s professionalism and provide your target audience with highly relevant information. Backed by solid research, they’re advanced problem-solving guides and a valuable resource for your customers, as well as being the ideal lead magnet.
One of the most effective ways to generate leads for your business, ebooks give you the chance to establish yourself as a thought leader in your industry. They allow you to delve deeper into specific topics, helping to educate your potential customers and guiding them in their decision making process.
Providing customers and leads with updates on your work projects, service promotions or educational resources keeps you and your company top of mind. Email newsletters are a powerful tool for engaging with your audience, building trust and promoting your authority.