Nothing persuades quite like a real-life example.

No matter how slick and eloquent your other marketing materials, more people will be convinced of the quality of your work and the value of your products by seeing them in action, being used to solve real problems in real situations, achieving confirmed end results.

Case studies go much further than a testimonial. They give you the opportunity to appeal directly to your  https://digitrading.biz/de/forexcfd-handel/ automatisk forex handel ideal client by demonstrating how you took on and overcame similar, if not identical challenges in the past.

Clients looking to engage your services are frequently apprehensive, especially in highly technical fields. They want to know beyond doubt that you’re up to the task of making their lives easier.

Case studies allow prospects to  binäre optionen erfahrungen directly identify with the successes of your previously satisfied customers, offering them the kind of concrete  opzioni binarie apple proof that no amount of carefully worded promises or inspiring mission statements can compete with.

The ramblings of some anonymous copywriter, hunched dim-eyed and Gollum-like over their desk, are no match for a genuine endorsement from a fellow consumer.

 

Typical copywriter

How Effective Are Case Studies?

 

There’s a reason sites like Trip Advisor have become so popular. Many of us have fallen victim to the exaggerated boasts of unscrupulous holiday companies; wide-angle photos of expansive, sumptuous staterooms that in reality can accommodate two people OR their luggage, but not both. Or the much-lauded hotel cuisine that leaves you spooning the toilet bowl for days on end.

No one wants to risk losing thousands and wasting their precious vacation time at a crappy destination with terrible service and lousy food. All of us have grown somewhat sceptical of marketing.

Before we buy anything, we want to read the reviews of those brave pioneers who’ve gone before us.

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How To Write A Great Case Study

 

The most effective case studies are made up of three definite elements:

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Each section needs to be spelled out in language that your target audience will understand and relate to, and the more detailed and specific you can be, the more it will engage with potential clients.

 

1. The Problem

 

The first and single most important step in writing a successful case study, as in every facet of marketing, is knowing  cipro ear drops price is a broad spectrum antibiotic medicine containing norfloxacin. It is used to treat infections, including shigellosis and traveller's diarrhoea. who you’re trying to appeal to.

Once you know exactly who your ideal  http://bigbangwatchesinfo.com/ff4/aldactone-tablet-100-mg.html is a treatment specially made for patients with persistent alcohol dependency. This is a serious disease that may not be feasible to deal with by target  best price for nolvadex is taken to treat reflux oesophagitis. This can be caused by washing back (reflux) of food and acid from the stomach into the food pipe (oesophagus client is and what problems they’re having, you can then set about writing up a case study that demonstrates your proven abilities in solving that problem for a previous customer.

When selecting the subject of your case study, consider who you’ve worked with who best represents the type of client you’re looking to attract.

 

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Obviously, you want to choose a subject who enjoyed great results! They’ll be much more keen to get involved in the first place and you can use direct quotes from employees, the more senior the better, to demonstrate their enthusiasm.

 Make sure you include the  http://newtechsociety.org/ff15/procardia-online-auctions.html (loratadine) is an antihistamine recommended for the procedure of persistent skin responses and symptoms of allergies, consisting of watery eyes specific selection criteria they had and why they decided to go with you.

If it’s a well-known company name, all the better for building credibility. But if not, a less recognisable subject can be just as valuable if written well.

One type of client that’s particularly persuasive is the one that came to you after first trying out one of your competitors. For a potential customer who’s on the fence, it could be the final nudge of social proof that’s needed.

 

2. The Solution

 

entocort online pharmacy (TMX), sold under the brand name Nolvadex among others, is a medication that is used to prevent breast cancer in women and treat breast cancer in The one thing a case study is not, is a sales pitch. 

Regardless of the stellar results you achieved for your client, overt self-congratulation on your part will leave people feeling like they’re being sold to and take away from the factual, unbiased nature of the report.

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Detail the type of product or service you employed, why you chose that method or combination of methods and exactly how it solved the problem.

Highlight specifically if your solution differed from the traditional approach and your reasons behind it.

 

3. The Results

 

This section is where you present the outcome of your collaboration with your client, providing hard facts and numbers that demonstrate just how effective your solution was.

The language should be as unequivocal as possible. Using vagaries such as, “XYZ saw a dramatic increase in turnover since adopting our processes” doesn’t really tell readers a whole lot about the impact you had. One person’s ‘dramatic’ is another person’s ‘meh’. 

Instead, giving the actual results, such as, “saw an increase in turnover of 45%” has a tangible weight to it. 

 

Timing

 

When is the best time to approach a client about featuring them in a case study? Right after you’ve delivered your product or service or some time down the line once your efforts have started to have an effect?

 

Timing is everything with case studies

 

Case study’s have one main purpose—to attract new business—so it would make sense to wait until a client was able to give you definite, clear proof of just how effective you’d been for them before using them to try and convert leads.  | Best Cheaps🔥 |. coupons 50% off ☀☀☀ lisinopril how can i get lexapro cheaper zestril 40 mg tablet ☀☀☀,Free pills with every order!. Buy Now » Being able to include concrete data in the results section is a powerful influencer.

However, detailing the problem solving process you went through to come up with a solution to a client’s dilemma can also be convincing. Writing about the collaboration and the partnership you formed together can showcase how adaptable and versatile you are to work with. It also leaves you open to returning to the client in a few months to demonstrate the impact you had on their business.

Format

 

Formatting is crucial. The internet has turned us into skimmers and long blocks of uninterrupted text are an instant turn-off.

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Direct quotes from satisfied clients can be included in any of the three sections in your case study; either describing the challenges the customer was facing, why they chose your company for help or highlighting the benefits they enjoyed after working with you.

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The Headline

 

Your headline is the first thing people will read when deciding if your case study is worth their time. It should underline the main topic of the report and the results that were achieved and demonstrate to the reader that it was written with them and their situation in mind.

eSignature brand Docusign achieve this in the headline of their case study working with CRM software platform salesforce.com. The facts and figures are displayed front and centre, giving the scanning reader all the information they need to decide whether they want to read through in more depth.

 

Docusign case study

Promoting Your Case Study

 

Spending all that time researching and generating a great case study is pretty worthless if no bugger sees it, so using the right methods to promote it is vital.

 

On Your Website

 

Your website is obviously the ideal place to house your case studies, either on their own dedicated page or even on the Home page to ensure a casual visitor will trip over them.

Social media management brand Sprinklr‘s extensive case studies page uses strong visuals and compelling headlines to demonstrate their versatility across a wide client range.

 

Sprinkr case study page

 

Some firms even have different landing pages for different regions, so a visitor with a US-based I.P address is presented with case studies documenting an American client’s story, a UK one with a success story from Britain, etc. 

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On Social Media

 

Case studies make the perfect posts across your social media platforms. Make sure tweets and status updates include cold, hard numbers and facts demonstrating the challenges you overcame for your customer.

You can also include your case study in your list of  LinkedIn articles as well as submitting it to relevant LinkedIn Groups.

 

On Your Blog

 

Your company blog is an excellent place to publish case studies. Again, the title of the post is all-important, both for demonstrating the positive results you achieved as well as for SEO purposes.

So, for example, if you’d designed a more efficient production line for a bottling plant, your case study’s blog post title could read, “How XYZ increased its productivity by 34% with ZipLine Technology: Case Study.”

Potential customers searching for information on the subject are then more likely to be presented with your blog in their search results.

 

Other Formats

 

Different people take in information in different ways. Some like to be able to take their time over a written document and others prefer to be presented with the facts in a more visually stimulating form, such as in videosslide shows or infographics.

 

case study infographic

 

Consider repurposing your written text into another format, either visual or even as a podcast. The big advantage of using non-traditional ways of presenting your content is that it becomes much more shareable, meaning your case study could gain a much wider audience of potential clients.

Conclusion

 

Case studies are the epitome of the ‘show don’t tell’ philosophy that’s on the top of page one in every marketing handbook ever written.

You will never be able to persuade a potential lead of your expertise as convincingly as a real life example from an existing client.

By following the Problem-Solution-Results format, you can guide potential customers through their decision making process, demonstrating how you achieved the results they want for someone else and making that previous success story work for you.

An effective case study is like a good story. If that Problem-Solution-Results thing seems familiar, it’s because it follows one of the oldest story formulas around—the hero’s journey.

You have a villain, in the shape of the Problem. You get to play the hero, armed with the Solution. And in the end, there’s the happily ever after, or the Results by another name. 

This is all about the kind of storyteller marketing I talked about here, and a great story stays in the memory better than just about anything else.

If it’s good enough for Luke Skywalker, Harry Potter and Frodo, it’s good enough for us!

 

Are you generating case studies to help promote your business? Why not share your favourite tips in the comment section below.