January 2017 - AC Copywriting
Does Your Engineering Website’s About Page Have These 9 Essential Elements?

Does Your Engineering Website’s About Page Have These 9 Essential Elements?

http://fruth.com/wp-content/2015/7/big-bonus-casino-deposit-no-required.html by | Jan 17, 2017 | Business, Copywriting, Engineering, Marketing

I’ll let you in on a dirty little secret: Nobody likes writing their own About page. No one. And that includes copywriters. As writing professionals, we obviously know what we do and how well we do it. We know how to put words together into a pleasing sequence. But as...
Further Defending the Aimless Wanderer

Further Defending the Aimless Wanderer

Let’s imagine that you’ve tried all of the brilliant techniques I laid out in the previous post and you’re still finding this whole sense of direction thing something of a challenge. Or, as a friend of mine puts it, “You couldn’t find your arse with both hands.” (Not...