by accopy | Jan 20, 2017 | Business, Copywriting, Marketing
Nothing persuades quite like a real-life example. No matter how slick and eloquent your other marketing materials and you have learnt how to use, more people will be convinced of the quality of your work and the value of your products by seeing them in action, being...
by accopy | Jan 17, 2017 | Business, Copywriting, Engineering, Marketing
I’ll let you in on a dirty little secret: Nobody likes writing their own About page. No one. And that includes copywriters. As writing professionals, we obviously know what we do and how well we do it. We know how to put words together into a pleasing sequence which...
by accopy | Jan 16, 2017 | Business
Have you ever heard of the World Memory Championships? It’s really a thing I promise. It involves, you’ll be surprised to learn, participants memorising and then reciting as much information as possible—whether it’s numbers, words, random images or playing cards....
by accopy | Jan 11, 2017 | Business, Copywriting, Marketing
Setting up as a freelancer in any discipline is a tough gig. We all know this. If you’re lucky, you can leverage a few clients from your employee days to set you off along the road. But for the rest of us, with little experience and even fewer contacts, staring into...
by accopy | Jan 11, 2017 | Design, Engineering, Products
Let’s imagine that you’ve tried all of the brilliant techniques I laid out in the previous post and you’re still finding this whole sense of direction thing something of a challenge. Or, as a friend of mine puts it, “You couldn’t find your arse with both hands.” (Not...
