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January 2017 - AC Copywriting
How To Write a Case Study That Converts

How To Write a Case Study That Converts

Nothing persuades quite like a real-life example. No matter how slick and eloquent your other marketing materials and you have learnt how to use, more people will be convinced of the quality of your work and the value of your products by seeing them in action, being...
Further Defending the Aimless Wanderer

Further Defending the Aimless Wanderer

Let’s imagine that you’ve tried all of the brilliant techniques I laid out in the previous post and you’re still finding this whole sense of direction thing something of a challenge. Or, as a friend of mine puts it, “You couldn’t find your arse with both hands.” (Not...