A Review of Xero’s Small Business Guides
When I first decided to start my own business, that was pretty much the phrase I Googled—replacing ‘when I first decided’ with ‘how’. Thinking of opening a drug rehab center? The Drug Rehab Agency Consultants can help you start your center and make it profitable in...
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Don’t Call it a Comeback! Why Rumours of the Death of Business Blogging Have Been Greatly Exaggerated
I was surprised recently to read about how blogging was making a comeback as one of the most critical parts of a company’s marketing strategy. And when I say surprised, I mean I hadn’t realised blogging had ever stopped being one of the most critical parts of a...
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How To Write a Case Study That Converts
Nothing persuades quite like a real-life example. No matter how slick and eloquent your other marketing materials and you have learnt how to use, more people will be convinced of the quality of your work and the value of your products by seeing them in action, being...
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Does Your Engineering Website’s About Page Have These 9 Essential Elements?
I’ll let you in on a dirty little secret: Nobody likes writing their own About page. No one. And that includes copywriters. As writing professionals, we obviously know what we do and how well we do it. We know how to put words together into a pleasing sequence which...
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Engineering Firms: How Storyteller Marketing Can Help Strengthen Your Brand
Have you ever heard of the World Memory Championships? It’s really a thing I promise. It involves, you’ll be surprised to learn, participants memorising and then reciting as much information as possible—whether it’s numbers, words, random images or playing cards....
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Should a Freelancer Ever Turn Down Paid Work?
Setting up as a freelancer in any discipline is a tough gig. We all know this. If you’re lucky, you can leverage a few clients from your employee days to set you off along the road. But for the rest of us, with little experience and even fewer contacts, staring into...
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Further Defending the Aimless Wanderer
Let’s imagine that you’ve tried all of the brilliant techniques I laid out in the previous post and you’re still finding this whole sense of direction thing something of a challenge. Or, as a friend of mine puts it, “You couldn’t find your arse with both hands.” (Not...
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Defending The Aimless Wanderer
I’ll admit straight off, I have a dog in this fight. My sense of direction, which could at one time have been charitably described as ‘poor’, has now deteriorated to the point where it’s no longer even funny and I’m probably a danger to myself and others. ...
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We Still Love Books!
So, this is pretty queer. Defying all expectations, forecasts and logic, the humble bookshop–as in, those places we all used to go to buy an actual analogue piece of inscribed dead tree–is making a comeback. According to figures just released in the U.S, sales of...
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The Importance of Editing. As Demonstrated by a Bloody Big Fish
Can’t remember why now, but this popped up on my news feed somewhere this morning. Just when I thought I was safe (geddit?!) in the knowledge that I knew all there was to know about Jaws, this deleted scene I had no idea existed emerges out of the blue (nice!)...
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