by accopy | Jan 20, 2017 | Business, Copywriting, Marketing
Nothing persuades quite like a real-life example. No matter how slick and eloquent your other marketing materials and you have learnt how to use, more people will be convinced of the quality of your work and the value of your products by seeing them in action, being...
by accopy | Jan 17, 2017 | Business, Copywriting, Engineering, Marketing
I’ll let you in on a dirty little secret: Nobody likes writing their own About page. No one. And that includes copywriters. As writing professionals, we obviously know what we do and how well we do it. We know how to put words together into a pleasing sequence which...
by accopy | Jan 11, 2017 | Business, Copywriting, Marketing
Setting up as a freelancer in any discipline is a tough gig. We all know this. If you’re lucky, you can leverage a few clients from your employee days to set you off along the road. But for the rest of us, with little experience and even fewer contacts, staring into...
by accopy | Jan 11, 2017 | Copywriting, Marketing, Writing
Can’t remember why now, but this popped up on my news feed somewhere this morning. Just when I thought I was safe (geddit?!) in the knowledge that I knew all there was to know about Jaws, this deleted scene I had no idea existed emerges out of the blue (nice!) Now for...
by accopy | Jan 11, 2017 | Copywriting, Writing
My wife and I felt we weren’t arguing enough so we decided to move house again. That wasn’t the main reason actually. The friends whose holiday home we were renting wanted it back. Plus my wife wanted to cut down on her mere three hours of commuting to Belfast every...
by accopy | Jan 11, 2017 | Business, Copywriting, Marketing
Like being too rich or too good looking, there are some things in life that you can file under ‘great problems to have’. For a freelancer of any kind, having too much work is right up there. When I was first starting out, I used to read the humble brags by established...
